Rough start to 2023: Is Tesla Tackling an Uphill Battle in Customer Loyalty? Or Just Taking the Scenic Route?

Tesla made headlines in 2022 when it announced that Tesla had delivered a record 1.3 million vehicles, a 40% increase from the previous year. But let’s be real, we all know that the real headline has been more like “Tesla Falls Short of Wall Street Sales Forecasts, Shares Drop Dramatically.” Sorry Tesla, we still love you though.

Model Y Breaks into Top 10 Best-Selling Vehicles in US

Despite this minor hiccup, Tesla’s success in increasing production and delivery of electric vehicles is undeniable. The company has also made progress in expanding its market presence, with the Tesla Model Y breaking into the list of the top 10 best-selling vehicles in the United States. Data from Motor Intelligence shows that the Model Y saw a 32.4% increase in sales in 2022 compared to the previous year, beating out other popular models like the GMC Sierra, Honda CR-V, and Toyota Tacoma. Go Model Y, you little sales machine!

Controversy in China and Australia as Tesla slashes prices

But the company has not been without controversy. In China, hundreds of Tesla owners gathered at showrooms and distribution centers over the weekend to demand rebates and credit after sudden price cuts for the Model Y and Model 3. Many customers were unhappy that prices had been reduced so abruptly, and believed that the prices they paid late in 2021 would not be cut as deeply. The expiration of a government subsidy at the end of 2022 may have also led some customers to make their purchases sooner rather than later. It is unclear at this time how Tesla is addressing the concerns of these customers, but we’re hoping they’re offering a “Sorry we messed up, here’s a free charger” type of deal.

Potential Impact on US and Europe

It is currently unknown if the price cuts announced in China will be extended to the US and Europe. If they are, it is possible that Tesla owners in these markets may also feel concerned about the potential devaluation of their vehicles. It will be important for the company to communicate clearly with its customers and address any concerns they may have in a timely and satisfactory manner in order to maintain good relationships and customer loyalty. Hopefully Tesla has learned its lesson from the China situation and won’t make the same mistake again.

Lack of US Parking Sensors Causes Concern for Customers

In addition to these issues, customers collecting their new Teslas since October have been shocked to find that the new Tesla vehicles do not have USS parking sensors. Some have even refused delivery as a result. It is unclear at this time why these sensors are not being included, but it is important for Tesla to address the concerns of its customers and ensure that they are satisfied with their purchases.


Overall, while Tesla’s record delivery numbers and expanding market presence are impressive, the company must continue to carefully navigate challenges and address the concerns of its customers in order to maintain its success. As it faces questions about its ability to meet sales forecasts and maintain customer satisfaction, it remains to be seen whether or not Tesla is in for an uphill battle (or just a really long, winding road) in the coming years. But hey, at least they have some pretty cool cars to keep us entertained while we wait to see what happens next.

Leave a comment

Your email address will not be published. Required fields are marked *